Home Buying/Selling Specialist: June 2010

100 Ways to Create Real Estate Leads

Marketing100 Ways to Create Real Estate Leads.

How effective is your marketing? Until you start this important element of your business, your business will not really get started...

The key fundamental element in the first level of your real estate investing business is creating systematic and consistent lead generation. Have you focused on that area yet? If not, you do NOT have a business, you have a hobby and a dream. Your commitment to this area of your investing career is critical to your success. There are many different ways to create leads.

Here are about 100:

    Accountants and CPA Firms: They have clients with financial problems where an investor can be of help.

    Never stop. Use simple ads with a USP, Unique Selling Proposition: Quick Closing, All Cash etc., Buy Houses Ads, Newspapers, Flyers.

    Attorneys know when people need money, often to pay their fees! Not just probate but divorce, family law and real estate attorneys.

    Do your homework in advance. Auctions move very fast and a single mistake can be costly. Visit your local auction a few times to just observe. Know values and repair costs before bidding. Foreclosure: Very risky, not for the newbie Sheriff Sale: Same as Foreclosure IRS Sales

    Apparel with Logos:
    Hats, T-Shirts, Golf Shirts, Hand Bags

    Appraisers Bandit Signs: Check your local sign ordinances. Some places have no issue with them others do. We Buy Houses Stop Foreclosure

    Bird Dogs:
    These people can be very valuable to your business. It is important to know your local laws about compensating unlicensed people.

    “Blue Tarp” Houses
    : often blue tarps on roofs

    Boarded up windows
    : or visible disrepair

    Business Cards
    different types: one for seller, one for buyers, one for professionals (banker, attorney, CPA)

    Builders Models:
    Frequently builders will sell a model home at a discount.

    Building Inspectors Car & Truck Loans: Some folks would rather keep the wheels than a roof over their head. Buy here, pay here dealers can be a good lead source.

    Car Repos:
    If the car is going the house isn’t far behind.

    Carpet Cleaners:
    Many of their customers are preparing a house for sale.

    Charitable Groups:
    Frequently receive gifts of real estate, but they’d rather have the cash.

    City & County Inspectors: Code violations and red tags. If you develop a reputation of buying distressed properties and improving them, you become an asset to the community.

    Classified Ads:
    For Sale: Look for Key Words - transferred, motivated, divorce, owner financing Want to Buy For Rent by Owner: Look for burned-out landlords

    Condemned Houses
    : Many counties will provide you a free list.

    Consumer Loan Companies:
    When their loans go bad they are frequently willing to deal rather than foreclose.

    Courts: Eviction Filings, Probate Court, Divorce Cases, Tax Liens, Code Violations

    Credit Repair Agencies & Counselors:
    Many times the only way someone can get their spending under control is to sell a house they can no longer afford.

    Direct Mail:
    Pre-Foreclosure Letters, Probate Letters, Out of Town Owners, Post Cards, Bankruptcies, Divorce, Delinquent Taxes, Military Owners

    Door Hangers:
    You can also use pre-printed post-it notes to leave messages at target properties. Be sure to advertise on both sides, you can even sell the back side and recover your advertising cost!

    Door Knocking: Distribute flyers and go door-to-door asking residents if they know of anyone planning to move because you'd like to buy a house in their neighborhood!

    Drive or walk Neighborhoods:
    Get to know them well and take notice of changes.

    Estate Sales -
    often the real estate will also be available and perhaps with owner financing

    Eviction Court:
    great place to find landlords

    Expired Listings:
    Connect with an investor friendly Realtor

    Family Members:
    talk about what you do and ask for referrals

    Farming Local Areas:
    Become the local neighborhood expert.

    Cut your cost in half, print two to a page and distribute: Shopping Centers, Wal-Mart, Home Depot, Malls. Put on car windshields or pay someone to do it for you.

    “Do you know anyone who wants to sell?” Most people know 2 people who will be buying or selling a home this year.

    FSBO Signs:
    for sale by owner

    Funeral Homes:
    Can be a good lead source before information on a decedent becomes public.

    Garage Sales:
    Are they moving?

    Hair Salons:
    Lots of talking going on during hair cuts!

    Home Builders:
    Need to sell their buyers houses so they can close on the new place.

    HUD Foreclosures:
    Internet: Rent Clicks, EBay, Craig’s List, Wholesale Sites, Lead Services, USLeaseOption.com

    Insurance Brokers:
    Policy changes from owner occupant to landlord or vacant house coverage.

    Investor Packages:
    Investor who's ready to retire and cash out their portfolio. May be able to negotiate seller financing as well as a discount.

    : Check the public record or hire someone to do it for you.

    Large Employers:
    Let them know you buy properties because if they need to transfer an employee, they don’t get stuck carrying the house. This can be good for renting executive properties for short-term transferees, too.

    Lenders: Banks / REO’s: - Mortgage Brokers, Private Lenders, Hard Money Lenders

    Liened Properties: Mechanics Liens, HOA Liens, Tax Liens

    Lis Pendens: Notice of a law suits, usually a foreclosure.

    Magnetic Car Signs and Wraps
    : Check with your auto policy carrier as to whether or not this will affect your coverage. A rider may be required.

    Market Bulletin Boards
    : Grocery stores, coffee shops, restaurants

    Military Transfers:
    Military bases provide an excellent transient market for those needing to sell and buy off base housing

    Mobile Homes: Get to know park managers. Banks don’t like mobile homes but they can become little cash cows. A special license is required if you’re going to get into the mobile home business.

    Moving Companies Neighborhood Newsletters Networking: Other Investors, Call We Buy Houses ads & signs, Churches, Public Speaking, Investment Associations, Work, Clubs

    Newspaper Carriers:
    Who see the vacant houses everyday?

    Nursing & Retirement Homes: Frequently residents need to sell a house.

    Buy cheap ones and leave them everywhere you go.

    Pet Odors:
    If your home has housed a number of pets we may be the buyer for you.

    Pizza Boxes:
    many sell advertising or sponsorship spots

    Public Speaking: Rotary, Lyons and Kiwanis Clubs, Realtor meetings and other associations

    Quit Claim Deeds:
    Are a sign that something has changed with the property.

    Radio Ads or Show
    Real Estate Agents Referrals Relocations: Great for Subject-to or buying on lease option

    Rent Credit:
    Trade rent credit for a down payment

    Rental Agents & Property Managers:
    Let them know you want to buy and also find a local manager. You buy, they manage…win/win!!

    A growing population with free and clear homes. Excellent prospects for seller financing.

    Section 8 Landlords:
    Each county maintains a list

    Short Sales
    Social Media: A new way to get your message out: Facebook, Twitter, YouTube

    Structural Damage:
    Once you know what you're doing, you can buy at a rock bottom pricing.

    Tax Deed Sale Properties:
    These do not come with title insurance so do your home work.

    Tax Lien Certificate Properties
    Termite & Pest Control Companies: Write a check and the termites die. Write another check and replace the damaged wood. May find great deals.

    Title Companies:
    Not all transactions close like they are supposed to. Let the title companies know you can help in a pinch, for the right price.

    Trading Up: Trade your newly renovated property at retail for a property down the block that you can buy wholesale. Try a sign that says “Will Take Your House In Trade”

    TV and Radio: Cable companies may have community service spots for free.

    Vacant Properties -
    look for tall grass and neglected houses

    Web Sites
    Wholesaler Lists: A good wholesaler can find you multiple properties.

    Withdrawn MLS Listings:
    Easy to get from a friendly real estate agent.

As you can see there is no shortage of ways to generate leads.

To start, pick out 10 ways for consistent lead generation for your real estate investing business and focus on those. In the beginning of our investing career, Jim & I walked neighborhoods with flyers and put magnetic signs on our cars. Why? Inexpensive and effective! Not glorious marketing techniques but we got leads and our very first seller called from our magnetic car signs!

The number one common element of failures in a real estate investing business is not treating it like a business. And, the most important step to establish in ANY new business is LEAD GENERATION! Without customers, there is no business.

Whether you are looking for foreclosures, REO's, owner-finance, HUD, wholesale, free & clear, rentals, fixer uppers, spread investing, etc, it all revolves around having leads. Get busy and NEVER EVER stop marketing for leads!

Anything you've tried that's not on my list?

**UPDATE** So many of you are leaving great addtional ideas that I'm adding them to the comments section on my blog so the list will continue to grow! Thanks!

Karen Rittenhouse | www.JKKPropertyInvestors.com | 336-834-0614 | karen@karensperspective.com
Comment balloon 173 commentsKaren Rittenhouse • June 26 2010 03:41PM
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